MyFitnessPal: Calorie Counter Web Onboarding Flow Screens

MyFitnessPal's web onboarding showcases how an established brand leverages trust to streamline user activation. Their flow begins with social proof—displaying their massive food database and success stories—before diving into personalization.

The experience focuses on quick wins. Users can immediately search their food database or scan barcodes, experiencing core functionality before committing. Goal setting is simplified into clear categories with visual representations of expected outcomes.

Notable is their integration strategy. MyFitnessPal connects with fitness trackers and apps early in the flow, positioning themselves as a central health hub rather than standalone tool. This ecosystem approach increases perceived value and switching costs.

Browse our detailed screenshots to see how MyFitnessPal handles complex features without overwhelming newcomers. Compare with their mobile app onboarding and push notification strategies for insights into cross-platform consistency.