Lose It! – Calorie Counter Web Onboarding Flow Screens

Lose It! takes a psychology-first approach to web onboarding, starting with motivational messaging about sustainable weight loss rather than immediate data collection. Their flow emphasizes behavioral change over calorie math.

The journey uses visual progress tracking and milestone celebrations throughout setup. Users select from predefined weight loss speeds with clear explanations of what each means for daily habits. This transparency builds trust and sets realistic expectations.

Unique to Lose It! is their challenge system introduction during onboarding. They preview community features and accountability tools, creating anticipation for social engagement beyond solo tracking.

Our screenshot gallery reveals how Lose It! balances education with action. Each screen teaches while moving users forward. Explore their email campaigns and push notifications to see how they maintain this educational approach throughout the user lifecycle.