Lifesum Food & Calorie Tracker Web Onboarding Flow Screens

Lifesum's web onboarding transcends basic calorie counting by positioning nutrition as lifestyle enhancement. Their flow begins with aspirational imagery and holistic health goals before transitioning to a practical setup.

The experience emphasizes diet philosophy over restrictions. Users choose from popular approaches like Mediterranean, Keto, or Clean Eating, with Lifesum adapting recommendations accordingly. This framework provides structure without rigid rules.

Visual design plays a crucial role. Each screen uses appealing food photography and clean interfaces that make healthy eating feel accessible and enjoyable rather than clinical or restrictive.

Browse our detailed walkthrough to see how Lifesum creates emotional connections during setup. Their push notification strategy and email communications continue this lifestyle messaging, building a brand that users want to engage with daily.