Flo Period & Pregnancy Tracker App Onboarding Flow Screens

Ever wondered what makes a health app's first impression so compelling? Flo Period & Pregnancy Tracker's onboarding is a masterclass in personalization from day one.

What sets Flo apart is recognizing that users have different goals—period tracking, conception planning, or pregnancy monitoring. Instead of generic setup, they ask targeted questions upfront to customize each experience.

The journey starts with a welcoming flow that learns about users' specific health objectives. Based on responses, Flo surfaces relevant features like cycle predictions, fertility tracking, or pregnancy milestones. Privacy matters too—they offer Anonymous Mode and community features like Secret Chats for peer support.

What can you learn? Our detailed walkthrough with high-resolution screenshots shows exactly how Flo collects essential information without overwhelming users. They educate about key features naturally, building engagement rather than confusion.

If you're designing health apps or products serving diverse needs, Flo's approach offers valuable lessons in building trust quickly and eliminating friction.

The result? An onboarding flow that feels less like setup and more like the beginning of a helpful relationship—getting users invested from the very start.